Thursday, 12 January 2012

AOB1 History


History of Magazines

Magazines have been around since 1731 and have moved forward with the times until they are as distinct as they are now. The gentlemans magazine is classed as the first magazine as it was a monthly edition, however the conventions of a magazine in 1731 are different from the conventions of a magazine now. The gentlemans magazine consisted of hand drawn images, no girls and bulks of copy. 1885 released a good housekeeping magazine aimed at women, the contents inside where mainly about how to keep your husband happy and being a good housewife, all typical jobs of the women in the time. then in 1897 Vogue released a magazine that has similar conventions as a magazine today, they included ladies but hand drawn, articles on royalty and the position of women in society. Marylyn which is aimed at women, first issue was released on the 1955 which included photos of celebrities and also included an article for how to get your man. Then womens lives changed when they started to be seen in different roles, Novas first issue in the 1960s changed with the times when women were seen as more than just a housewife, also the representation of women in magazines was that they were white, young, slim and had perfect skin and teeth, then in 1996 vogue released a magazine with a black model on the front for the first time, even though health and fitness magazines have been doing this for sometime, but it was just seen differently. Arena which was a general lifestyle magazine for men starred with men on the cover as women magazine starred with women on the cover, however they found out with a young, slim, beautiful girl on the front the circulation was a lot higher.

History of NME (New Musical Express)

So much has gone in between 1952-present within NME, they have done such things as change the whole style of the magazine and what genre they researching on and also the tone of the magazine as new writers came about. The NME in 1952 was a non-glossy tabloid style magazine which was owned by IPC (“IPC Media is the UK's leading consumer magazine and digital publisher”). When NME started off the journalists would write about Pop music and only be nice about the band and the artists, this is what their audience wanted. The first editor of NME, Morris Kinn was the first to feature a singles chart in his magazine. Throughout the 1960’s NME became massive with its circulation and its relationship with the bands was so close that nearly every band wanted to be in NME, However that all changed in 1969-1970 when the audience of NME became self aware teenagers and instead of soft drugs they all changed and went to hard drugs, this is where the peace and love of the 1960’s changed to hatred and violence, and as a result of this NME had to change for its audience and became harsh about bands and had a new spiky attitude which worked and won back its new audience. A new editor comes in, Alan Smith which gave the magazine a large circulation of 300,000 in 1973. As Well as a new editor there was a new influx of writers that wrote in a similar way as the americans magazine, ‘Rolling Stones’ which was LOUD, Fast and funny. Another big change in 1973 was that Nick Logan began as an Editor at age 26 and change the look of the  magazine to a new hipper and questioning proposition, and this is also where the photographer penny smith used big images because they had crappy paper. 1976 Punk comes along and the magazine wanted to hire “2 Young Hip Gunslingers” to cover the punk scene, and then Journalists Julie Burchill and Tony Parsons joined and the changed the direction and tone of the paper single handedly, because when they reviewed bands they either really liked you or they hated you, there was never a common middle ground. Now NME was the only place to really find out about punk music, it wasn't in the papers or on TV and even at gigs you couldn't find out. Also NME where very contradictive, when burchill reviewed Stranglers song ‘Peaches on the Beaches’ she thought it was a really odd politically correct attitude, however on the other hand Generation X was too clean for NME. A new design for the magazine came along hen Neil Spencer became the new editor. Next the two “gunslingers’ Tony parsons and Julie Burchill moved out of the office but were still writing for the magazine, but with them out new talent was needed for the magazine. Next Nick Logan went to smash hits and the Face magazine to cover a new blooming romantic scene. and now NME was out of the music been left confused, they didn't know who to speak for and reader interest started to decline. NME had to change drastically again, so they became  more political and intellectual with the style and writing, now you could learn more in NME that school would teach you, Philosophy and culture where being cover in the articles. They lost a lot of audience with their article of Youth Suicide, it was a very daring and audacious article, it did only have a very small audience however it did mean a lot to that small group of audience, it was a first as what other publication aimed at youth market could do this. Spencer left in the 1980’s after being there 7 years. Now Hip Hop came about and NME were caught in hip hop wars, was it hip hop or soul or rock, a lot of people thought hip hop was just a fad and it would fade, and there was a lot of questions being asked like why have a black artist on the cover ?, NME appeals to a white audience. A result of this around two thirds of their audience had left. IPC weren't impressed again with NME when they put Neil Kinnock on the cover (A British Politician), IPC have had enough and stepped in, took control and overnight the paper changed and lots of journalists decided to leave. IPC brought in Alan Lewis, a populist editor after higher circulation. T’Pau on cover which came from shropshire. Now over night NME is instantly nonpolitical, less ‘hip’ and more safe, Middle of Road (MOR). Morrissey was the only thing big in the 1980’s and NME would put him on the cover for any reason, the sales would be massive and NME loved it, however John harris put him on the cover and stated clearly that he was a fascist and morrissey decided not to speak to the magazine. And he didn't for 12 years until Conor Mcnochols wanted to get Morrissey back.
Throughout the Years NME has changed so much, they have pretty much been different magazines in the different periods and instead of folding like the other music magazines they decided to change and it worked everytime, NME HAD SURVIVED.

Wednesday, 11 January 2012

AOB-2 - (Music Press Structure)

for the task of analyzing an issue of NME, we looked at various aspects of the magazine, mainly the layout of the magazine as a whole, so we could understand how it is laid out and the percentage of each type of content. I then took a flat plan and labeled them and colour coded the so it was visually easily to understand how its laid out. 

With first glance at the flat plan the dominant type of content is the Paid adverts, the reason for their being so many is so that NME would make more money in advertising that actual circulation of selling the magazine. The next most dominant content in the magazine would either be Features or Reviews, using common sense it would be more logical if it was Features as that is what has drawn the audience to buy the magazine more than the reviews so it would make sense if it was second most dominant. each content of the magazine is generally bunched together with an advert in between to break it up.


One of the main reasons we did this task is so we could understand the layouts of magazines in general, for example if we took an issue of NME in two different months, the layout would be very similar and the type of content percentage would be around the same number, it might be on different pages but the amount of content. 

The pie chart shows in clearer detail the amount of content that the magazine holds and gives you an overview of what goes into a magazine, for example the Paid Adverts is more than 1/3 of the magazine whilst the features of the magazine is less that 1/5 of the magazine. 




Monday, 9 January 2012

AOB-4 - (Music Press) Representation

Stephen Gately Article

The Daily Mail’s journalist, Jan Moir had released an article about the death of Stephen Gately in November 2009 just a day before the scheduling of his funeral in Dublin and this caused a massive stir on the web. The article reads thats Gately did not just die at the age of 33 in his sleep of natural causes, but he wasn’t murdered either, it reads that he was out partying with his husband and went back to their apartment with a bulgarian man as well. It also states that on the night of his death he was constantly smoking cannabis. However there is a constant reference to his homosexuality throughout the article and other celebrities who are homosexuals. Also there is a lot of references to other celebrities who died to substance abuse.

The article of Jan Moir's created one of the biggest stirs with the Press Complaints Commission's  with 22,000 complaints in a single weekend which had caused the computers to crash and is also the most complaints that they have ever had put together in the five years that they have been up and running. Also watchdog got a record of 21,000 complaints to them. The journalist was accused in every direction so the PCC had to launch an investigation whether or not Jan Moir's Article had violated parts of its code that deals with intrusion into grief, accuracy, discrimination and homophobia. The amount of public hatred this article got was phenomenal, even celebrities such as Stephen Fry and Derren Brown socially slashed her on twitter where they had accumulated thousands of followers, as well as all of this, the Daily Mail’s rival The Independant had an article written by Charlie Brooker slagging Jan Moir and her article off. Moir did try and cover herself up by saying When I wrote that 'he would want to set an example to any impressionable young men who may want to emulate what they might see as his glamorous routine,' I was referring to the drugs and the casual invitation extended to a stranger," she said. "Not to the fact of his homosexuality. In writing that 'it strikes another blow to the happy-ever-after myth of civil partnerships' I was suggesting that civil partnerships – the introduction of which I am on the record in supporting – have proved just to be as problematic as marriages." Despite of Moir trying to explain herself to the public, they decided not to listen to her.

‘Ultra right-wing, populist, nationalistic, xenophobic, isolationist often hysterical and notoriously obsessed with the immigrants and house prices and, lately, campaigns against same sex marriage and claimants of state benefits’, this is the daily mail’s standpoint whereas the independent standpoint is more left wing and often tends to cover environmental issues. Once all the criticism came in for the daily mail the independent saw it as a chance to view their opinions and attract an audience who would support them.

Saturday, 7 January 2012

AOB 6 (Music Press) Regulation

Music Press Regulation- PCC

What the PCC stands for is Press Complaints Commission and this company is a self regulating, non statutory body whose purpose is to oversee and come to a conclusion about complaints brought against newspapers and periodicals (Both hardcopy and online articles). All of the PCC funding is Levy for the Newspaper industry hence why they are deemed toothless and they don't want to harm their funding by harming the newspapers that pay for their commission. The most common complaint that the PCC receive is that the articles are not accurate, however there are loads of different complaints that the code will cover if it comes up, for example, Privacy, Harassment, Intrusion into Grief and Shock, Children and Children into Sex Cases. When the editors get accused of these breach of code they cover their back by stating ‘The articles are in the interests of the public’. However the PCC deal with all of these complaints, they do not have any legal powers.

Quiz

1. What does PCC stand for? Press Complaints Comission
2. Who regulates the PCC? Self regulatory
3. Why are they deemed 'toothless'? (don't want to 'bite the hand that feeds' - newspapers pay for the commission)
5. How is the PCC funded? Levy from Newspaper industry
6. If a publication breaches the code - what is their first step towards 'righting the wrong'? adjudication “with due prominence”.
7. What is a 'publish and be damned' policy?
8. What is the most common complaint to the PCC?  Accuracy
9. Name 5 areas of possible complaint the code covers

Opportunity to reply
Privacy
Harassment
Intrusion into Grief and Shock
Children and Children in Sex Cases
Victims of Sexual Assault
Discrimination
Financial Journalism
Confidential sources
Witness payments     
Payments to Criminals    
10. How do editors attempt to wriggle out of the accusations? By stating that the articles are in the interests of the public
11.What are the legal powers of the PCC NO legal powers

Friday, 6 January 2012

AOB-1 - History Of Music Videos

History of Music Videos/ Media
One of the basis for music videos was when artists such as Elvis Presley starred in Jailhouse Rock around the 1950s. It then lead onto the beatles making musical based films such as A Hards Day Night and Help.

The first basis for the music video was in 1923 when Lee De Forest made the first musical short film, but depending on your own personal response it is classed as the first of music video or not. The beatles are known to have the first music video and colour music video with Strawberry Fields. What is most commonly known as the basis for the modern music video today is Queens 1975 song Bohemian Rhapsody, which had a budget of £3,500 and was made in 3 days. the reason for their music video is because they couldn't turn up to one of their shows and it was too complex to perform on stage.

When the music videos started to become big with artists, a new romantic movement utilised music videos to further create image for artists. Also music artists started to hire directors for films to direct their music videos, however the music videos had received so much criticism as people thought that they would take away from the music, and they also thought that it was just a phase and they believed that it would just die out and go back to being just about the music.
When music videos started to become more a part of music they started to take on aspects of films and became inspired by them to make a music video for artists, such as 2PAC and Dr.Dre became inspired by Mad Max, Robbie inspired by James Bond and Radio GaGa by queen inspired by Metropolis.

MTV came along and was invented by the monkeys, and the monkeys were brought together to be put up against the beatles. Michael Nesbit collected other peoples music videos because he had a dream of a 24/7 music channel that would play music all the time. He had to create a test channel called Popclips, it became an instant hit with the audience and then he launched MTV on the 1st August 1981 and the first song played was ‘Video Killed the Radio Star’. MTV in 1983 showed a black artist, Michael Jackson with Billie Jean. The great thing about MTV was that it didn't cost anything because all the artists wanted to give them their songs because of how big MTVs fan base is. MTV made money so more music videos could be made, they put all their profits back into themselves.

New technology such as cable and satellite influenced music videos because it provided them a place to be shown.
Another big leap for music was in 1985 when CDs became available in shops, this showed that music videos hadn't taken over the music on its own.
After a while the music did get lost as you had to look good before you could sound good, your image was everything and even if your music wasn’t good, the directors wanted to make something shit and turn it into diamonds and a lot of artists followed suit to them, duran duran made a music video before the song was made, thi shows how much the look was important to them.

Now music videos are everywhere and every artist are making music videos for their songs, so you have to get noticed and what better way by getting negative feedback and getting it banned. This got people to want to see your video to see why it got banned, Relax don’t do it was banned before it even got shown because it was more like a hardcore gay porn video than a music video, Madonna with justify my love was too sexual, Smack my bitch up was too anti social and radio heads song, rabbit in the headlights was too disturbing.

Rock Stars were hostile towards music videos, they felt like their music had to be shown live but when they did come around to music videos they did it in their own style and then rockstars became visually famous as well as lyrically famous because of MTV.

1985 was the year of new technology with CGI graphics, this was a milestone for the graphics and started of animated videos which turned a record into a massive hit. also in 1985 band aid came about with save the world.

Music artists are where they are today because of the music videos, michael jackson became the king of pop mainly because of his music videos, his biggest hit was beat it which was influenced by west side story, to convey an anti violence message, also the music video has show stopping choreography, everyone was just dancing in sync. Michael Jackson's next hit was thriller which turned into a short plot and gave the hit record ratings because of the music video, this also started a monster theme which became very very popular.
By the end of the 1980s music video had saved the world and taken over.